CASE STUDY
Quanata reduces distracted driving with persuasive technologies
Find out how we’re using the same persuasive technologies that make smartphone apps so addictive to reduce distracted driving and potentially prevent thousands of deaths and billions in damages every year.
Case study summary
According to the National Highway Traffic Safety Administration (NHTSA), distracted driving caused 3,308 fatalities and 289,310 injuries in 2022, with smartphones implicated in 12.1% of these fatal incidents.
Many smartphone apps, designed to capture user attention, contribute to this issue. However, the same techniques apps use to engage users can also help reduce distracted driving.
We’ve leveraged these principles for HiRoad — an insurance company we power. Our distracted driving case study highlights the effective strategies we’ve implemented to encourage better habits and reduce road accidents and fatalities.
Key takeaways
Distracted driving caused 3,308 fatalities and 289,310 injuries in 2022, with smartphones implicated in 12.1% of these fatal incidents*
HiRoad reduced distracted driving overall by about 3% year over year, potentially preventing thousands of accidents each year
Quanata has achieved a measurable reduction in distracted driving incidents by using behavior change tools like “streaks” in the HiRoad app
About Quanata
Quanata is committed to shaping a future where technology enhances driver safety and aligns with insurers' needs to predict and prevent risks more effectively.
We create context-based insurance solutions that merge telematics-enabled products with persuasive technology and data-driven insights to encourage safer driving behaviors.
Our partnership with State Farm, along with our work through our own insurance company, HiRoad, provides a stable platform for the development and deployment of these innovations.
*National Highway Traffic Safety Administration. (2023). Traffic safety facts 2021: A compilation of motor vehicle crash data. Retrieved from:https://crashstats.nhtsa.dot.gov